Chief Strategy Officer (CSO) & VP of Strategy Services

How a Virtual or Interim Chief Strategy Officer (CSO) Helps Start-up, Small and Mid-Sized Firms Chart Their Company’s Growth Path

Virtually every start-up, small or medium sized company is driven by a tenacious CEO or owner that is the visionary, focusing on the future and guiding the company’s direction and success. As their businesses grow, it's not unusual for these firms to have sophisticated strategy challenges like large companies. While they're ultimately responsible for strategy, today's CEOs have less and less time to devote to it. As a result, CEOs are appointing "chief strategy officers" (CSOs)--executives specifically tasked with creating, communicating, executing, and sustaining a company's strategic initiatives. If your business is growing, there’s a good chance your Chief Strategy Officer (CSO) or VP of Strategy needs are expanding in proportion. Fortune 500 companies have long afforded Chief Strategy Officer services to improve revenue capture strategies, business process efficiencies and create competitive advantages. A recent report by the Harvard Business Review and CBS News sums it up best as to why you need a Chief Strategy Officer; "Ensure corporate strategy gets translated into action, communicate strategy to people throughout the organization and help them see how their work supports it, ride herd on change initiatives needed to carry out strategy, and make sure decisions at all levels align with strategic objectives. Hire a CSO, and you help your senior team deliver faster, better decisions while building world-class execution capabilities throughout your company." Learn what characteristics to look for to find a qualified CSO: "Star player, Multitasking master, Influencer with deep industry knowledge".

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For many businesses, hiring a full-time CSO is not financially feasible. So there are many start-up, small and medium sized business owners that don’t have a trusted advisor to help them formulate their growth strategies.

The Balanced Scorecard Report finds "90% of companies fail to execute their strategies." The Association for Strategic Planning Conference finds "Only 25% of managers have their initiatives linked to company strategy."  It goes without saying that companies without a Chief Strategy Officer are at a competitive disadvantage. 

This often means that the CEO or the owner of the business needs the expertise of a senior strategy executive.

An outsourced Chief Strategy Officer provides an affordable alternative for businesses that need an expert to drive strategy without the significant cost and commitment associated with hiring full-time employees.

A separate set of eyes means you can focus on your core business. An outsourced Chief Strategy Officer (CSO) will develop company strategies in regards to how to grow more profitable and how to remain competitive. The CSO will helm your companies' strategic initiatives and turn strategy into action and visions into reality.

It’s an affordable solution for start-up, small and mid-sized firms. Every company, regardless of size, can benefit greatly from the services of a Chief Strategy Officer. However, many start-up, small and mid-size businesses lack the necessary budget to add a full time CSO to staff. That places the burden of business growth strategies and revenue capture directly on the owners. The problem is that most business owners lack the expertise and time to handle such responsibilities. This is why the Wall Street Journal and many other business publications are touting the advantages of part time C-level services, which are far less costly than hiring a full time CSO.

Focus on taking your business to the next level, knowing that your tough strategy decisions are being expertly addressed. The Business Growth U.S. approach to your business is holistic. Our 360-degree focus ensures a fluid operation in which all elements support each other and cycle forward seamlessly. Your CSO will integrate sales, marketing, financial management and strategy milestones into one singular outbound premeditated program to increase company revenue.

Reduce costs significantly by avoiding the salaries, benefits, bonuses and other perks often required to attract and retain in-house CSO’s. Business Growth U.S. clients benefit from our services in a number of significant ways. CEOs achieve higher levels of understanding that support better business decisions. They move from reactive to proactive stances and gain greater control. CSOs get through burdensome special projects to see complex requirements addressed on time. These benefits – derived from identifying opportunities, defining solutions, and taking action – far outweigh the costs and risks of delay. Ultimately, Business Growth U.S. CSO services deliver improved performance that results in greater profitability and enhanced business value.

What is your next step ?

Take the first step today and call Rick Erling to setup a FREE “CSO Strategy Session”. The session will take about an hour and can be done in person or by phone. Call (972) 727-6880, email info@businessgrowth.us or visit us at www.businessgrowth.us for more info.