Marketing Plan Strategy Services

Our marketing plan strategy services help you quickly improve your marketing plan performance and return on investment, while reducing overall marketing costs. We deliver advanced marketing programs, best practice reviews, marketing plan strategy development, training and coaching.

Our marketing plan strategy services deliver improved marketing performance by helping you:

- Turn your marketing department into a profit center. - Identify your key market drivers. - Develop lead generation campaigns with maximum ROI. - Learn new marketing strategies for customer growth. - Develop value based branding strategies. - Develop your unique value proposition for competitive advantage. - Differentiate your marketing from the competition. - Implement website strategies driving qualified leads. - Implement missing marketing best practices. - Identify new under serviced market gaps. - Better understand your target customer base. - Reduce marketing costs without sacrificing performance. - Create 30 day, 90 day and long term marketing plan strategy. - Use language that attracts new prospects. - Define the best metrics to monitor your performance.

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Marketing Plan Strategy Programs:

Marketing Plan Strategy Fast Track Program

Marketing Plan Strategy Assessment

Marketing Plan Strategy Development

Lead Generation Strategy Development

Tradeshow Strategy Development

Marketing Team Training

Marketing Workshops

Marketing Plan Strategy Fast Track Program

The Marketing Plan Strategy Fast Track Program goes far beyond the normal marketing assessment and evaluation.

We perform a comprehensive review and analysis of your entire marketing area and provide detailed recommendations and an action plan on what you need to do differently to exceed your marketing goals and take your marketing ROI to the next level.

The following is a high level description of our marketing plan strategy program.

Step 1: Pre-Discovery Meeting
We will hold a pre-discovery conference call to discuss and review the Marketing Plan Strategy Fast Track Program process. We also talk about your business, plan, people, goals, challenges, current marketing issues and market gaps. We will submit to you a detailed marketing improvement best practices questionnaire and answer sheet covering over 30 marketing improvement best practice topics.

Step 2: Assessment Development
When the questionnaire answer sheet has been delivered back to our firm, we will review and analyze all marketing improvement best practice responses. We will review and evaluate all aspects of your marketing department in great detail, including your marketing processes, strategy, collateral, competition, and much more. We conduct staff interviews and evaluate your marketing processes against the best practices of successful growth companies. We will hold follow-up meetings to review our preliminary results.

Step 3: Recommendations and Action Plan
We will meet with your management team to work on follow-up questions and final analysis details. We then deliver a comprehensive marketing improvement evaluation with detailed recommendations and action plans for exceeding your marketing goals. We also hold an onsite workshop to train your team on the techniques for successful implementation of the marketing plan strategy and improvement solutions.

Step 4: Support and Coaching for your marketing plan strategy
We provide unlimited executive team phone and email management consulting and business coaching for 30, 60 or 90 days.

Marketing Plan Strategy Assessment

During the marketing plan strategy assessment, we evaluate over 100 of your critical marketing improvement factors and best practices.

After our analysis is complete, we deliver detail recommendations and action plans on what you need to do differently to exceed your marketing goals.

Step 1: Pre-Discovery Meeting
We will hold a pre-discovery conference call to discuss the Marketing Plan Strategy process. We will submit to you a detailed marketing review questionnaire and answer sheet covering over 30 marketing best practice topics.

Step 2: Review Development
When the questionnaire answer sheet has been delivered back to our firm, we will review and analyze all marketing best practice responses. A conference call may be required to discuss questions that we may have on your responses. From our discussions and analysis we will develop a comprehensive recommendations and action plan report focused on quickly improving your marketing performance.

Step 3: Recommendations and Action Plan
We will hold a 2 hour meeting or conference call to discuss our preliminary marketing best practices review findings, recommendations and action plan. We will then submit a comprehensive final report in writing to you covering our marketing plan strategy, best practices review findings, recommendations and actions plans.

Step 4: Support and Coaching for your marketing plan strategy
We provide unlimited executive team phone and email management consulting and business coaching for 30, 60 or 90 days.

Marketing Plan Strategy Development

Quickly develop a marketing plan strategy to improve marketing ROI.

The Marketing Plan Strategy program focuses on strategy development and implementation which will improve your marketing return on investment. We show you how to turn your marketing department into a profit center.

Phase 1: Pre-Meeting Current Marketing Assessment
Through our best practices databases, we complete a detailed marketing analysis of your business and measure you against your industry competitors. Then we scorecard your marketing and strategy process. With this detailed background, we then understand better your marketing success potential and use this information as a foundation for the marketing plan strategy.

Phase 2: On-Site Marketing Strategy Development
Through a tactical 2-day one-on-one client workshop, we walk your marketing management team through an interactive discussion on their current business position and then hold an exploratory strategy session on where they want and need to go. Using the Value Forward marketing methodology, we systematically help them build specific goal objectives, calculate corporate asset requirements, and determine employee staffing needs and plan timelines needed to layout their marketing plan.

Phase 3: Marketing Plan Strategy Report
Once your on-site marketing plan strategy session is completed, we regroup with all the data, client objectives, and assumptions collected during the engagement and then write-up your marketing plan strategy.

Phase 4: Support and Coaching for your marketing plan strategy
We provide unlimited executive team phone and email management consulting and business coaching for 30, 60 or 90 days.

Lead Generation Strategy Development

Quickly develop a strategy that will generate qualified leads.

The Lead Generation Strategy program focuses on strategy development and implementation which quickly creates more qualified marketing leads than your sales team can handle while reducing your marketing costs at the same time.

(1) We teach you specific techniques and methods on how to reduce your marketing costs and simultaneously increase sales lead generation.
(2) We help you develop your lead generation strategy and implementation plan.
(3) We perform a follow-up review and evaluation.
(4) We provide unlimited executive team phone and email mentoring for 60 days.

Tradeshow Strategy Development

Quickly develop a strategy that will drive tradeshow ROI.

The Tradeshow Strategy program focuses on strategy development and implementation which will drive tradeshow traffic, increase qualified leads, close more sales and improve tradeshow return on investment.

(1) We teach you specific techniques and methods to maximize tradeshow success.
(2) We help you develop your tradeshow strategy and implementation plan.
(3) We perform a follow-up review and evaluation.
(4) We provide unlimited executive team phone and email mentoring for 60 days.

Marketing Team Training

Build a marketing team of top performers and producers.

The Marketing Team Training and Mentoring program provides professional development workshops turning average performers into TOP PERFORMERS. This program contains over 30 workshops covering critical sales, leadership, strategy, marketing plan and general professional development topics.

* 1 Day Onsite Seminar (4 workshops)
* 2 Day Onsite Seminar (8 workshops)
* 2 Hour Teleseminar Workshops (1, 3, 6, 12 pack options)
* 30 days unlimited email mentoring for each seminar / workshop

Marketing Workshops

Strategic Marketing Plan - How to Turn Marketing into a Profit Center and Build a Competitive Advantage

Value Forward Marketing - How to use Thought Leadership to Turn Prospects Into Buyers

How to Generate Leads for Your Sales Team

How to Develop a Marketing Plan That Gets Accepted By Management Every Time

Tradeshows - How to Increase your Success and Maximize your ROI

How To Launch a New Product or Service Successfully

What is performance based pricing ?

We work with our clients in tandem as their partner to build their business success. Our fee structure is performance based, with the total investment determined by the client and their project satisfaction.

What is your next step ?

Contact us today at (972) 727-6880 to setup a free marketing plan strategy consultation. During our conversation we will discuss your challenges and goals, determine which of the above programs will best meet your needs, review the investment required for your specific service program, and discuss the potential return on investment (ROI).