How CEO's Can Grow 2012 Revenues...
Are
you working too hard in your business
for too little business success?
Would you like some help? The Value
Forward Network has been coaching
professional product and service
companies since 2001. We have worked
with owners & CEOs of companies with
annual revenues from $1 million to
$200 million, as well as General
Managers and Vice Presidents of
divisions in Global 1000 companies.
At Business Growth U.S. we use a
premeditated best practices approach
integrating financial management,
technical operations, marketing
methodologies, sales process and
corporate strategy into one outbound
revenue capture program.
Best Practices Rule #1: In
professional business, being just good
is never good enough.
We are slowly emerging from the
recession. The truth is, in order to
make your company successful in
today's economy, you must be better
than good. To succeed, you need to
have a planned process where you and
your team implement a best practices
revenue capture program where your
whole company is focused on revenue
capture.
Revenue capture is a company
responsibility . . . never just the
sales team's responsibility.
Avoid falling for the industry's
perception that having good service
and support and competitive pricing is
going to grow your business.
It doesn't work that way.
When prospects enter into a buying
cycle, they make an objective
and subjective decision about
your business instantly based on their
review of your entire business
operations, your branding, your web
site, your marketing communications,
product and service names, offering
price, PowerPoint presentations, sales
process, support quality, invoicing
methods, company name and corporate
strategy . . . and then decide -- is
this the right investment for them.
Can you ever remember a time in your
business when you were more
frustrated?
It is not enough that the economy is
still hemorrhaging in most industry
sectors, finding good salespeople is
difficult, customer loyalty is
shrinking and your marketing and
travel costs are increasing. Today,
being successful and growing both
corporate top line revenues and bottom
line profits takes a concentrated
effort without you being distracted.
Even great product and service
businesses will struggle and suffer
without a 2012 success plan.
Often during slow economic cycles,
professional product and service
companies try to coast through using
their existing cash-flow from
incremental sales, maintenance and
support agreements and current
non-implemented projects and contracts
on the books. This is a mistake. This
retards your business growth year over
year and when the economic cycle
starts to rebound, those companies end
up having limited new business revenue
streams because they do not have a new
customer capture program in place.
Best Practices Rule # 2:
You must integrate your marketing,
sales, corporate strategy, operations
and financial management methods into
one outbound revenue capture program
so you can maximize your firm's
success in this economy.
To be successful in this economy, you
need to make a transition from an
entrepreneurially operated company to
a professionally operated company. A
professionally operated company makes
strategic and tactical business
decisions based on best practices,
detailed metrics and corporate
scorecards, never on emotion, gut
feelings or hunches. In the Value
Forward model -- your company
departments operate as integrated
teams linked together by a revenue
capture process -- not as silo
departments. Yes, most companies try
to get their departments to function
as a team but unless you know what the
best practices are for each area and
then know how to link them together,
you just end up with good intentions .
. . but no success.
One definition of insanity is
continuing to do the same thing over
and over again . . . but expecting
different results.
Yes, there is a better way. Business
Growth U.S. offers multiple programs
and services for CEO's and their teams
within their budget framework. Our
process will increase your corporate
success using a studied and researched
methodology based on industry best
practices. Our approach will
capitalize on your company strengths
and provide you with a detailed
roadmap on how to succeed. Through our
copyrighted program, we assess and
analyze your entire company,
department by department and then give
you detailed written recommendations
and then help you implement our
suggestions. In in this market, you
must hunt now, or be eaten later!
So, if you are interested in chatting
with us about the different success
programs we offer, please click here
to learn
How We Work, or call me directly
at 972-727-6880.
Let's work together.
To your success,
Rick Erling
Please join
our
Business Growth Acceleration Strategies
group on Facebook
Top-performing organizations are
increasing their companies'
revenue, within a constricted
economy by investing in business
growth acceleration strategies.
For more on increasing your
revenue capture effectiveness,
subscribe to my
Email
Newsletter, follow me
on
Twitter,
connect to me on
LinkedIn,
or friend me on
Facebook.
If I can help you or your firms
revenue growth acceleration
strategies, check out my coaching
and consulting firm,
Business Growth U.S.,
email me,
or call me at (972) 727-6880.
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Top-performing organizations are
increasing their companies'
revenue, within a constricted
economy, by investing in business
growth acceleration strategies.
For more information, visit:
www.businessgrowth.us
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